From a sketch on a napkin to 38 countries

It started, as many things do, with a problem that could not be ignored. Elena had spent a decade designing outdoor gear for Patagonia. She knew materials, construction, and what it meant to build something that lasted. But when she brought home Hazel — a Bernese Mountain Dog puppy with a habit of destroying beds — she could not find a single pet product she wanted in her living room.

The first sketch

On a rainy Portland afternoon in 2019, Elena sketched the first CloudLoft bed on a napkin at a coffee shop. She wanted a dog bed that used real memory foam, had a removable linen cover, and looked like a piece of furniture. She launched it on Kickstarter two months later. It sold out in 48 hours.

Building the team

As orders grew, Elena assembled a team that shared her obsession: a veterinary officer to review every product, a head of design trained at RISD, and a sustainability lead who had consulted for B Corps. Together, they built PawHaven into a brand that treats pets, people, and the planet with equal respect.